Discover what’s most important to the people who’ll be using your design solution.
15 min. tops! Don’t let this activity drag on for too long. Time caps keep energy and engagement levels high.
Core Competency Connection
- Pre-made cards with a relevant word or image on them
- Sticky notes
- Black felt marker
Design your cards:
- Mix abstract and concrete ideas.
- Print cards on high quality card stock.
They’ll be more durable and
look more professional.
Set up the space:
- Lay the cards on the table in no particular order in front of the person you’re designing for.
- Provide enough sticky pads and felt markers for all observers.
Step 1: Places, everyone!
- Have the person you’re designing for sit in front of the cards.
- Ensure all observers have a clear view of the person you’re designing for as well as the cards.
- Equip all observers with one sticky pad and a black felt marker.
Step 2: Ready, set, action!
- Ask the person you’re designing for to sort the cards according to what is most important (or preferable) to them.
- Ask them to speak out loud as they are sorting the cards, explaining their reasoning.
Step 3: Observe & take notes
- Ask observers to write observations—one per sticky—as the person they’re designing for sorts the cards and explains their decisions.
Step 4: That’s a wrap!
- Have all observers gather their observations and discuss their findings. This will help determine what other methods will help fill gaps and clarify understandings.
Free or inexpensive programs such as Piktochart, Canva and Noun Project make it easy to create high quality, professional printed or digital materials on the fly.